Marukyu started off as a company in 1910, however it wasn’t until 1968 that Marukyu became a specialized producer of fishing bait. We have prospered because we have always tried new products and worked hard to keep up with the market trends. Marukyu has 70% share of the domestic market in Japan. This figure speaks volumes for the fact that our bait is loved and used by all people who enjoy fishing in Japan. We make products that we can proudly recommend to our customers. On top of this, we recognize the importance of a production line, administration and delivery service made to produce environmentally friendly, high quality products that allow fish to develop naturally.

There are lots of different fish that are targeted by fishermen. We spend night and day studying these fishes’ feeding behaviour. We narrow down on what type of food the fish like, and use this information in making our baits. There are many different types of baits, mixed baits, natural fresh baits, etc. However the common thread running through all of Marukyu’s baits is that they are all made with 100% natural additives and foodstuffs. In some of our products, there are also bacteria that speed up the natural breakdown of the bait. Of course we aim to make products that attract fish, but we also strive to produce environmentally friendly products. Marukyu’s products are met with great praise in Japan, and they have been growing in popularity overseas in many Asian countries.
 

 

Ultrabite™ uses CEFAS (Centre for Environment, Fisheries and Aquaculture Science) -produced fish attractant as a base to increase the efficiency of fish attractants used in fishing. It includes fish pheromones. The pheromones that are based on secretions from fish were developed to reduce the problem of periodically fed uneaten food leaking from aquaculture sites into surrounding sea beds. When the pheromone was given to the fish, they became more active, and this created a reduction in the amount of leftover feed. Research is currently being undertaken into the use of Ultrabite™ in the aquaculture field, that is proving its effectiveness. Ultrabite™ is the combination of these pheromones and other fish attractants aimed at sports fishing. Usually the fishes' five senses smell, sound, taste, sight and touch have been used to attract fish, however Ultrabite™ works directly on the fish's instinct at a physiological level to attract and then stimulate the fish to feed. Moreover, research has shown the fish do not become conditioned to Ultrabite™. The formulation is also environmentally friendly, with the pheromones breaking down after 12 hours, therefore there is no fear of any residual effects on the environment.